Bref
Brilliant Gel Rim Block
Bref presented us with the challenge of collaborating with influencers to produce engaging cleaning content that not only captures attention but also educates audiences on the significant benefits of Bref Brilliant Gels, showcasing why everyone should incorporate this premium toilet gel into their bathroom essentials. Check out our influencer campaign case study!
SCOPE
Strategy
Influencer Program
Awareness
The Strategy
Hoozu developed a unique, fun and exciting content strategy to help Bref generate positive conversation around their new product, build trust among Australian audiences and make Bref Brilliant Gels the toilet rim block product of choice.
In order to break through to Australian audiences, Hoozu partnered with authentic TikTok and Instagram influencers to build relatable stories around the real, and often humorous, everyday experiences of using the bathroom.
6
INFLUENCERS
4.9M
ENGAGEMENTS
41M
VIDEO VIEWS
224K
SHARES
28
PIECES OF CONTENT
38.84%
ENGAGEMENT RATE
267%
VIDEO VIEW RATE
3X
VIRAL INFLUENCERS
“Hoozu always go above and beyond, pushing creative ideas, encouraging our clients to try new things, and never shy away from experimenting with new concepts and formats. We have recommended their expertise across our other offices in Australia, as we know they always deliver high-quality, creative campaigns that generate real, tangible results.”
“Hoozu always go above and beyond, pushing creative ideas, encouraging our clients to try new things, and never shy away from experimenting with new concepts and formats. We have recommended their expertise across our other offices in Australia, as we know they always deliver high-quality, creative campaigns that generate real, tangible results.”
BREF
Claire Riding – Wavemaker Strategy Director | Content & Partnerships
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