Influencer Marketing Training
Our Influencer Marketing Training will teach your brand the strategies we use daily to implement our programs for some of Australia and New Zealand’s largest brands.
Our Influencer Marketing Training provides brands with the necessary knowledge, planning frameworks and procedures to run a successful influencer marketing program and maximise your results.
Most brands miss the critical steps needed to make a campaign successful, but our Influencer Marketing Training will teach you how we plan our programs to maximise your results.
With so many options including Instagram, YouTube, Facebook, Facebook Groups, Blogs, Vlogs, TikTok, LinkedIn, Snapchat, it is difficult to know which one is right for your objective or audience. We’ll teach you how to plan the best channels, formats and Influencers to run a successful Influencer marketing program and maximise your results.
What to expect
Customised Workshop
A customised workshop, tailored specifically to your needs and category including case studies.
Influencer Strategy
Best-practice principles to plan and manage your program & how to measure and maximise ROI.
Key Trends in the Australian Landscape
What are the current tactics and trends that your brand should be taking advantage of?
Influencer Types & Recruitment
How to identify the right talent, screen for fake followers & verify engagement & approach them effectively.
Disclosure & Influencer Contracts
How to handle the biggest areas where most programs come undone.
Customised Templates
We’ll leave you with some of the key tools we use on a daily basis to make our program succeed.
Brands that have benefited from our training
Who is our professional training best-suited to?
Marketing Professionals
You may or may not be running some form of Influencer activity, but you want to up your game and learn how to develop a strategic framework to plan, implement and measure the success of your programs.
Brand Teams
Your team run Influencer programs, but you are keen to implement your campaign more effectively and maximise your overall investment in Influencer Marketing to drive results.
Complete the form below to get more info about the day and the packages we have available.
Influencer Marketing Training Form
Browse our frequently asked questions
What is Influencer Marketing?
Influencer Marketing is the process of working with online Influencers & Creators to raise brand awareness, communicate a message, and market one or multiple products/services to their audiences.
How many followers does someone need to be called an Influencer?
There are multiple types of Influencer Tiers: nano (2000>5000), micro (5000>20,000), medium (20,000>80,000), macro (100,000+) and mega (500,000) and depending on what platform you use, this will vary.
How do I know if an Influencer's followers are real or bought?
There are some red flags to spot fake followers: unusual or inconsistent spike in follower count, has extremely high follower count but extremely low engagement, irrelevant comments or engaged by fake accounts (profile with no pictures/videos).
What should I look for in an Influencer?
Influencers who are aligned with your brand image and brand values, who create high quality content, have good engagement rate above 2%, and are experienced in creating content in different formats.
What KPIs can I track through Influencer Marketing?
Influencer Marketing campaign’s success depends on the campaign goal, but important KPI’s include the reach, engagement, views, comment sentiment and conversions through trackable URL’s.
Who owns the sponsored content that Influencers create for a Brand?
The Influencers are the content owners. If the brand wants to use the content for amplification or across other branded channels, this will need to be disclosed with the Influencer and additional fee’s may apply.