Emma Sleep
Always-on Program
Always-on Program
Emma Sleep, a multi-award winning sleep company, sought out a 12 month always-on program to increase awareness in the AU market and drive online sales.
SCOPE
Strategy
Influencer Program
Conversion/ROI
We developed a video-led content strategy, working closely with a range of talent across multiple categories, all of whom were expert storytellers, to educate their audience on the wide range of sleep products and their key benefits. Talent were graduated onto an always-on layer of the program if sales targets were met and fostered an ongoing relationship.
217
INFLUENCERS
1,471
PIECES OF CONTENT
3.5K+
ORDERS
12M
CAMPAIGN PERIOD
“The best thing about working with the team of Hoozu is their extreme commitment to delivering on what exactly matters for us. They are incredibly focused in the bigger picture of the collaboration, push back against ideas they think won’t work, and competently deliver the results we were expecting. We love working with them and will continue doing so!”
“The best thing about working with the team of Hoozu is their extreme commitment to delivering on what exactly matters for us. They are incredibly focused in the bigger picture of the collaboration, push back against ideas they think won’t work, and competently deliver the results we were expecting. We love working with them and will continue doing so!”
Emma Sleep
Gabriel Go – Jr. Business Development Manager – Australia
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