Flight Centre
Big Red Sale
Flight Centre, a global leader in travel services, wanted to launch a campaign to drive brand awareness around their Big Red Sale launching in the Australian market later that month.
SCOPE
Strategy
Influencer Program
Brand Awareness
Amplification
The Strategy
Our strategy focused on collaborating with a diverse mix of family travellers, solo explorers, and travel enthusiasts to create frequent, relatable story content with direct UTM links to shop the holiday deals. By connecting with everyday Australians, we kept the Big Red Sale top-of-mind throughout the month, consistently highlighting the incredible deals on offer that spoke to each target audience. Our amplification approach guaranteed target reach was met and ensured maximum visibility for the campaign, driving sustained engagement from start to finish.
5
INFLUENCERS
8.2M
IMPRESSIONS
19K
CLICKS
20
PIECES OF CONTENT
6.6M
REACH
$4.96
CPM
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