Ryobi

Always-on Program

Ryobi, a leading brand outdoor and power tool brand, struggled to permeate Australian consumers beyond their existing audience demographic of males already active in DIY or handiwork and sought to expand beyond its core demographics to grow in Australia.

SCOPE
Strategy
Influencer Program
Broaden Audience

The Strategy

This program, in its third year, has an always-on layer of proven creators, alongside a calendar of seasonal moments throughout the year, to reach a broader audience, showcasing Ryobi’s versatility in relatable scenarios, inspiring Australians to turn their home, outdoor, and DIY aspirations into accomplishments.