Supercheap Auto
Make Christmas Super!
Challenged to continue broadening Supercheap Auto’s audience through the “Make Christmas Super!” campaign to draw in new customers and ensure they think of Supercheap Auto as a gifting destination this season.
SCOPE
Strategy
Influencer Program
Brand Awareness
The Strategy
Hoozu set out to change perceptions and keep Supercheap Auto in mind when gifting friends and family at Christmas. We developed a strategy focused on unique gifting humor to appeal primarily to a female-skewed Gen Z and Millennial audience during the Christmas season. This approach aimed to highlight their diverse product range beyond automotive items. To maximize reach, ensured at the briefing stage the content and talent onboarded were relevant across Instagram & TikTok. This strategy allowed us to repurpose content across both platforms and enhance ROI, achieving the highest reach and lowest CPM for all FY24 campaigns.
27
INFLUENCERS
132
PIECES OF CONTENT
10.4M
IMPRESSIONS
5.8K
SHARES
284K
ENGAGEMENTS
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