Universal Pictures
Beetlejuice Beetlejuice
Universal Pictures approached us to develop a dynamic influencer campaign aimed at generating excitement and awareness for the Australian release of Beetlejuice Beetlejuice. Their objective was to leverage influencer collaborations to engage target audiences and drive anticipation leading up to the film’s launch.
SCOPE
Strategy
Influencer Program
Brand Awareness
The Strategy
For the Beetlejuice Beetlejuice campaign, we partnered with influencers across various audience segments to maximise reach and engagement. Each creator was chosen for their ability to embody the quirky, nostalgic essence of Beetlejuice, ensuring their content resonated with both long-time fans of the original film and new audiences.
Our content strategy leveraged recognisable elements from the Beetlejuice Beetlejuice movie, using characters, voiceovers, and visuals to build nostalgia for existing fans and excitement for new viewers. We aimed for scroll-stopping, engaging posts that fit within each influencer’s niche, whether beauty, comedy, or entertainment, while staying true to the film’s spooky yet fun tone.
This approach resulted in high engagement, generating buzz across different categories ahead of the film’s release.
3
INFLUENCERS
3
PIECES OF CONTENT
4M+
IMPRESSIONS
85K
ENGAGEMENTS
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