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Influencer Aspirations 2024

We surveyed over 1,000 Australia-based consumers to help understand who considers themselves influencers, who aspires to become influencers, and what role influencer marketing plays in the daily lives of consumers.

KEY STATS

  • 55% of Australian social media users would quit their job to make a living as a social media influencer.
  • 69% of Australian social media users would accept payment or receive free items from brands to promote products on their social media channels.
  • 33% of Australian social media users personally know someone who makes money as a social media influencer.
Influencer Aspirations