Written by Hoozu’s Client Strategy Director, Alexandra de Lusignan.
In a crowded, digital marketing landscape, authenticity stands out. Consumers are increasingly sceptical and tired of traditional ads and crave genuine stories from real people. This is where strategically curated Creator Generated Content (CGC) makes a significant impact.
What is User-Generated Content (UGC)
Let’s start by defining the older sister, User-Generated Content. UGC refers to any text/video/images/review, etc.—created by users of a product or service. UGC is often considered more authentic and trustworthy because it comes from actual customers rather than the brand. However, while UGC can be a powerful marketing tool, it comes with challenges, such as a lack of control over quality and messaging.
What is Creator Generated Content (CGC)?
Cue the younger sister; Creator Generated Content. CGC is a unique blend of UGC and Influencer Content. Unlike UGC, CGC allows brands to maintain complete control over the creative output and messaging. It enables brands to swiftly produce authentic assets that resonate with their audience, seamlessly combining the influence of curated storytelling with the authenticity of customer voice.
So what are the Benefits of CGC?
1. Cost-Effective Creativity
CGC creators craft high-quality content that aligns with your brand messages, offering the expertise of a creative agency without the hefty price tag. Unlike UGC, which often requires extensive time and resources to sift through and edit, CGC ensures a consistent level of quality from the start. This means you save on post-production costs and avoid the unpredictability of UGC. Additionally, CGC provides quicker turn-around times for campaigns, enabling you to respond rapidly to market trends and demands.
2. Quality and Control
CGC ensures high-quality, brand-aligned content by working with professional creators. At Hoozu, we use brand data and a rigorous vetting process to identify creators who match the brand’s aesthetic and values, resulting in content that truly resonates with the target audience.
3. Human Connection
CGC fosters genuine connections by featuring real voices and experiences while allowing brands to control the narrative. This blend of authenticity and control drives higher engagement and conversions, ensuring your brand voice is strong and resonant.
4. Diverse Reach
CGC taps into a vast pool of creators, connecting with niche audiences and fostering deeper connections with specific demographics. Brands can repurpose the content across multiple channels, diversifying reach.
5. Content Ownership
Commissioning creators to produce tailored content ensures exclusive brand rights and complete ownership, allowing for unlimited use across various platforms to maximise reach and impact.
6. Proven Results
Effective CGC delivers brand messaging through real people, which we have seen to lead to higher click-through rates, conversions, and sales. Its versatility enhances social media, ATL media, SEO, and BTL media channels.
In case you’re not convinced yet, let’s discuss…
Why CGC is a Game-Changer
Having worked in the digital marketing space for years, I’ve seen brands struggle to maintain a steady flow of high-quality content. CGC is ideal for brands needing quick, impactful creative assets for constant demand. In today’s fast-paced digital landscape, marked by tight budgets and social media noise, CGC offers a cost-effective way to cut through the clutter and achieve meaningful results.
Incorporating CGC into your marketing strategy allows for control over the narrative, ensuring content remains relevant and impactful. This approach provides a native angle to content creation, which performs better in digital environments. CGC’s cost efficiency allows brands to test and refine content without significant financial strain, enabling a cohesive and effective digital marketing plan.
Struggling to keep up with content demand for your brand’s socials and ads? Let Hoozu help you craft a winning content strategy. Get in touch today.
