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Pinnacle

Pinnacle approached us with the goal of raising awareness and driving consideration for their storage range by inspiring Australians to unlock the full potential of their spaces. Everyone has a garage or space in their home that’s become their dirty little secret, which they’d rather not think about. Our goal was to awaken Australians to the potential of that extra space to live, work, and build in.

SCOPE
Strategy
Influencer Program
Brand Awareness

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The Strategy

Recognising the need to make home improvement fun and accessible, we developed a strategy focused on creating light-hearted, relatable content that showcased epic yet achievable space transformations. Our approach pivoted from traditional educational content to an “edutainment” style, where influencers tapped into trending themes of satisfaction and transformation to create engaging Reels that hooked audiences, helping Aussies envision and achieve their own home improvement dreams. Story content complemented this by delving into the practical aspects, allowing viewers to shop Pinnacle products and replicate the transformations at home.

Targeting a broad audience, we collaborated with everyday influencers to help Australians see the potential in their overlooked spaces—garages, sheds, and more—turning them into functional, desirable areas. Understanding that garage storage can be a dry subject, we commissioned inspiring, trend-driven content that built a sense of community around these makeovers. By flooding social media with impressive garage transformations, we created a FOMO effect that encouraged others to get involved.

Our hands-on approach ensured influencers received the support they needed to select the right products for their unique spaces, adding authenticity and pride to the content. This genuine shared experience helped drive virality, showing that garage makeovers can not only be practical but also aspirational and exciting.

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INFLUENCERS

14.9M

REACH

7.4%

ENGAGEMENT RATE

331.2K

SAVES & SHARES

Our Work - Pinnacle - Campaign Example
Our Work - Pinnacle - Campaign Example
Our Work - Pinnacle - Campaign Example
Our Work - Pinnacle - Campaign Example

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